join Josh in Oita Japan...

Step into the world of Black Bear Brand with Josh Sirlin—the mastermind behind the rugged, handcrafted designs. Watch as he rides through the scenic beauty of Oita, Japan, laughing with friends, kicking up dust on his vintage Harley, and showing the personal, playful side of life on the road. This is more than fashion—it’s about adventure, craftsmanship, and real connections. From the studio to the open highway, Black Bear Brand is a way of life. Join Josh and experience what drives him, who he is, and why every piece tells a story.